How Companies Are Using AI In Digital Marketing

How Companies Are Using AI In Digital Marketing

Artificial intelligence, or AI, may seem like an oxymoron, but it is actually boosting efficiency, giving computer solutions, and automating chores to make our society wiser. AI, once the stuff of science fiction, is now becoming more and more integrated into our daily lives in very subtle ways.

As an illustration, consider commuting. You will surely get stuck in traffic if you travel to work By providing real-time data to mapping software to account for traffic, roadwork, and accidents, artificial intelligence is assisting in shortening commute times. AI is assisting in ensuring the best service for those who use public transportation. In addition, AI allows rideshare companies like Uber and Lyft to anticipate pick-up times, trip times, and ridesharing if you depend on them for your final leg.

Your daily commute is merely one example. AI is present in every aspect of daily life, whether you use SIRI, Google, email, Facebook, Alexa, Amazon, Instagram, Netflix, Pandora, or any of the other innumerable services we have come to rely on. Indeed AI is used widely.

AI is increasingly widely used in the field of digital marketing as well, Digital Marketing Institute in Delhi helps you quietly improve websites’ personalization pay-per-click advertising effectiveness content creation, behavior prediction and other processes. The advantages of the technology are being quickly recognized by marketers, and according to Forbes 84 percent of marketing businesses plan to embrace AI and machine learning this year.

There are two methods for firms to employ AI to enhance their digital marketing. One is on the backend, where marketers use AI to predict consumer demand for goods, create customer profiles, carry out programmatic ad buying, and other similar tasks. The second is the customer-facing side, where marketers employ AI to enhance the customer experience, ultimately boosting the brand and increasing sales. In fact, according to 75% of the firms utilizing AI and machine learning, these technologies increase consumer satisfaction by much more than 10%.

There are 4 ways businesses are using artificial intelligence in digital marketing to improve customer satisfaction

A number of advancements in artificial intelligence are likely to enhance the customer experience, including chatbots, predictive and targeted content, content production, and picture recognition. Each of them has the potential to boost content delivery, customer service, and support, as well as both. Here are some things you should know about these advanced technologies and how they can help your business.


Using artificial intelligence (AI), a chatbot is a piece of software that can carry on conversations (or “chat”) and choose how to react. You may have utilized a chatbot while browsing a website in search of information. Chatbots allow for both textual and auditory communication, the latter of which frequently appears as chat windows on your computer screen. As the most successful new marketing channel of 2017, chatbots, also referred to as messenger bots, have earned recognition.

You can be sure that a chatbot won’t use the public to promote your business. It’s not at all like the marketing channels you’ve previously utilized, like advertisements or emails. Yet chatbots are powerful marketing tools, particularly on social media, as they can perform customer care that benefits both your business and your consumers, collect customer data that allows you to target your messaging, and send those messages on your behalf. By posing more focused queries to guide customers toward the things they’re looking for, chatbots can even advance clients through the sales funnel.

To save its corporate clients time on administrative work, National Australia Bank (NAB) introduced a chatbot as a digital virtual banker for their clients. Customers can ask queries of the chatbot whenever they want, day or night. Using information from actual customer requests, the software is able to provide responses to more than 13,000 versions of more than 200 questions.

Predictive and Targeted Content

AI may be used to acquire more information about potential clients and customers in addition to using chatbots to respond to inquiries, and it can then utilize that information to forecast future behavior and provide more individually tailored content. Such information might be sent by email, dynamic content on a website, or the chatbot mentioned above. That’s because AI may employ dynamic content and determine that material based on previous consumer behavior to provide the appropriate email message at the appropriate moment. AI is able to intelligently choose the material that will be most appealing to a particular consumer and automatically fill an email with that content by learning which web pages a user browsed, which blog posts they read, which emails they’ve interacted with, and more. By a process known as “churn prediction,” AI can also foresee when customers are losing interest in a business. By using this information, they can help create customized content that is most likely to re-engage these customers.

Content Creation

A further reason is the high demand for content. Marketers have consistently cited content creation as being one of their most difficult tasks since the inception of content marketing. It takes effort to produce high-quality content, and extensive time is needed for efficient marketing. AI can assist by producing part of that material on your behalf. It is possible for the content to be lengthy articles that read as though they were written by a real person. (Read an article on AI that was created by AI here.) Perhaps the material would be more targeted, like the subject lines for email messages and the social media advertisements created by Persado using AI-generated language. In each scenario, the content produced is targeted at the consumer and prepared with a specific goal in mind. It is meant to be helpful to the customer while they are looking for information, skimming their inbox, or browsing social media pages—without necessitating numerous hours of labor from an employee or freelancer.

Image Recognition Technology

The last AI technique that companies can employ to enhance customer experience is image recognition software. An acquaintance was likely automatically tagged in a photo you posted on Facebook thanks to image recognition, which has been around for a while. With image recognition technologies, customers’ experiences can be more tailored. For instance, the well-known store Macy’s introduced Macy’s Picture Search, an app that enables users to upload photos of items to search for alternatives in the Macy’s inventory.

Intelligent Marketers Stay on Top of All Trends

Artificial intelligence has merged with our technologies and daily lives, which makes it simple for us as customers to gain from it. But, in order to enhance consumer experiences, establish brand loyalty, and boost sales, marketers must also learn how to apply the advantages of AI to their work. However, AI is just one of several emerging tools, fashions, and technological advancements that marketers need to be aware of. As a result, Simplilearn provides a thorough Digital Marketing certification program that instructs marketers in eight different topics, such as search engine optimization (SEO), email marketing, social media marketing, and more. This type of training is intended to keep you and your entire team knowledgeable and comfortable in the digital age.  

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