Registering and Protecting a Brand Name

Registering and Protecting a Brand Name

Trademarks are an essential component of every organisation, from small start-ups to large global businesses. When you begin utilising your brand name and logo, you are investing in the value of your company. If you wish to protect your investment and prevent others from profiting from it, the first step is to file a trademark with the USPTO.

Apply for Trademark Registration

If your company is based in the United States or Canada, you can register for a trademark.

You may be asked to sign an affidavit of use and incontestability, which proves that you have continued to use your mark and have not disputed the rights of other companies to similar names. If your application fits these criteria, we will issue you a Notice of Allowance. The procedure can take up to six months after we get your application (depending on how fast we receive it), however this is dependent on how busy our staff members are at any one moment, as well as other circumstances beyond our control.

If we decline a registration because another firm is using a similar name for similar goods or services, we have numerous options:

You can appeal the decision within 30 days of receiving notified by completing Form 906 Appeals Against Refusals; this must be done before applying again with a different name owing to being rejected previously!

Validate Your Trademark Application

The USPTO certifies your US trademark application once it has determined that it fulfils all of the conditions for registration. The USPTO provides you as the applicant a certificate of registration, which it keeps on file.

Your trademark certificate is divided into two parts:

A number (sometimes known as a “application serial number”) that uniquely identifies your programme. This number can be used to identify you as the owner of this specific mark if another person tries to register it after yours has been authorised by filing their own application based on yours!

A registration date—the day your trademark was formally registered with the USPTO (e.g., September 18th, 2017).

Look up rivals and the trademarks linked with them.

It’s a good idea to check up rivals and their associated trademarks while studying your brand name. This will offer you an overview of what’s already available, allowing you to avoid any legal concerns later on.

Begin by searching the USPTO trademark database ( You may also use Google or other search engines to do a broad keyword search for phrases related to your company’s name (for example “coffee shop near me”). You may discover that another firm has already claimed those terms in relation with its product or service—and if they have registered their mark as a trademark with the United States Patent and Trademark Office (USPTO), they will have exclusive rights to use that name (unless your business operates in a very different niche). If this is the case, consider altering your business name to avoid infringing on the intellectual property rights of others—or, at the very least, avoid using any trademarked phrases while advertising yourself online!

Fill out an online trademark application.

You can accomplish it on your own. It is feasible to apply for trademark on your own if you are confident in your abilities to navigate the legal system. Though it is not for everyone, and there are several significant disadvantages to doing so: Specifically, if you make any mistakes or miss any important steps while submitting your application, there will be no one to help you catch them—and you will be responsible for any costs incurred as a result of having an incomplete application rejected by the USPTO (such as having to pay $275 again).

Engage the services of a lawyer. Hiring a trademark lawyer is the best method to guarantee that everything goes properly while acquiring a trademark registration. They’ll be able to walk you through every step of the process, from determining which marks are eligible for registration to preparing and filing your application with the USPTO within deadlines and ensuring that all relevant supporting documents is properly completed.

Engage the services of a trademark legal company. A reputable law firm will work closely with clients on their applications from start to finish, ensuring that all requirements are met before submitting their work product into the USPTO trademark search database; this allows attorneys to spend more time reviewing each case without having their schedules disrupted due to delays caused by clients’ decisions about whether or not they want help from professionals handling application-related matters off-site personally instead.”

Keep track of when a trademark application becomes effective.

A trademark application might take up to ten months to complete, but it is free and simple. It is not difficult, but you should keep track of when your trademark application becomes effective.

If you wish to utilise a brand name as a trademarked name, you must register it with the United States Patent and Trademark Office (USPTO). Registration ensures that no one else may use your brand name for their own commercial purposes—and it’s free! Because of the paperwork involved in submitting an application, registering with the USPTO may appear intimidating, but there are plenty of resources available online and through USPTO representatives who will walk you through each step of the process until everything is completed correctly and on time.

It may take some time to register a trademark, but it is a crucial step in protecting your company or product from being copied by others.

Trademark registration might take some time, but it is a crucial step in preventing others from copying your business or product. It can also assist you in avoiding legal issues if someone else is utilising a confusingly similar brand name for their own objectives. Determine whether your concept is suitable for protection and learn what qualifies as a trademark before filing a trademark.

Create a logo and a phrase that will be used on all marketing materials for your product or service.

Obtain a “Notice of Trademark” by filing an application with the USPTO (United States Patent and Trademark Office). This signifies that the USPTO has been notified of a desire to register a trademark with them, but it does not ensure acceptance!


We hope this tutorial has helped you understand the process of registering and trademarking a brand name. If you’re ready to take the next step, we recommend checking into what firms like LegalZoom can do for you—they provide simple online trade mark registration services that ensure your application is thorough and fulfils all legal criteria. Please contact us if you have any questions or concerns regarding safeguarding your company or product name.

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